Consumers' Attitude towards Organic Foods: Evidence from Major Cities in Bangladesh

Abstract

The demand for organic foods is increasing globally as it is healthier, less emitting and environment-friendly. People buy organic food as responsible consumers in developed countries but what about developing countries like Bangladesh? With this view point, this study aims to find the consumers attitude towards the organic foods as voluntary contribution in mitigating emission and encouraging environment-friendly production. Collecting primary survey data from major cities in Bangladesh, this study estimates the logistic regression of consumers’ attitude (purchase) of organic foods as a function of Consumer’s Income, Age, and Education level, Knowledge about Climate Change or Environment, and having Elderly persons in their families. The findings show that the level of education of the consumers and their responsibility towards environment and climate change are highly significant in building awareness towards organic foods. It also reveals that consumers’ level of income puts no significant importance in creating a positive attitude towards the organic foods. This study suggests that increasing awareness through education and other qualitative measures may change the consumers’ attitude towards the organic foods in Bangladesh.