FACEBOOK REDUCES UNEMPLOYMENT: A Holistic Research on How Beauty Index Affects a Facebooker’s Chance of Getting Jobs on Facebook

Abstract

Facebook, a familiar term with many of us, has yet to receive much attention from researchers, social scientists and economists. However, for ages Facebook’s power in transmitting information and expanding networks has been confirmed. Once again, the parallel between the rapid increase in Facebook registration and decrease in unemployment among Vietnamese youth in the current year is intriguing, and it triggers the interest for this study. This paper aims to analyze how personal characteristics and Facebook’s features influence a user’s probability of getting jobs on Facebook. The study

is assessed through qualitative and quantitative analysis. The first stage is based on in- depth interviews collected from 191 Facebook-users who have either searched for jobs or

sold products on Facebook, a new and popular trend among Vietnamese youth. The second stage creates a regression model predicting the chance of getting jobs on Facebook, based on 400 survey questionnaires. The results show that Beauty Index and membership of job groups overweigh the importance of age, education, marital status and years of using Facebook in influencing an individual’s chance of being employed and self-employed on Facebook. The result also opens new scopes for future research about the importance of expertise and searching intensity in getting a job on Facebook.